———CONSULTANCY——-

Social Impact & Sustainability

I set up Christine Amour-Levar (CAL) Consultancy in 2013 to help clients create and leverage their brand strategy to drive innovation, social impact and sustainable growth. I thrive in complex business environments, while forging strong partnerships, creating growth opportunities and leading strategy in diverse cultural settings across multiple continents.

To me, every client is unique. Every project is different. It's part of what makes running a consultancy business so exciting; you never know what twists and turns a great project and an amazing client can take you on. I am a professional - with unique talents and years of international experience in brand marketing and communications, events management, entrepreneurship, sustainability, DEI and philanthropy. I have a passion for making businesses more successful, and building a more sustainable and equitable world, and it just so happens that I am also very good at bringing the right people and organisations together to optimise business success - ultimately creating impact together.

Over the years, I’ve worked with a variety of businesses from all types of industry sectors - startups, NGOs, government, academia and multinational corporations - to help define their purpose, develop their marketing and communications objectives, build their Sustainability, CSR and Diversity, Equity & Inclusion strategies and find the right partners and solutions for growth.

Brand Strategy

I dive into the intricacies of crafting a comprehensive strategic plan, meticulously defining, positioning, and differentiating brands to leave a lasting impact and foster unwavering loyalty. My aim is to guarantee sustained success in the midst of a fiercely competitive market.
Social Impact

I'm actively involved in purpose-driven strategies, dedicated to creating positive change and contributing to societal well-being. My initiatives revolve around integrating ethical and socially responsible practices deeply into a brand’s core values.
Leadership Development

I empower leaders through my customised Accelerated Leadership Development Program. By focusing on unblocking barriers, discovering personal narratives, and cultivating self-mastery, I equip participants with the tools to overcome challenges and embrace empowerment.
Sustainability

I'm dedicated to developing and implementing initiatives that promote long-term environmental, social, and economic viability for businesses. I want brands to make a personal commitment to conduct themselves in a responsible and ethical manner.

Brand Partnerships

I believe in the power of collaboration to drive meaningful change. By partnering with purpose-driven brands, I aim to amplify initiatives that promote sustainability, gender equality, and social innovation. Together, we can create impactful stories and campaigns that inspire action and make a difference.

Why Partner with Me

With years of experience as a social entrepreneur, environmental advocate, and global thought leader, I bring a unique perspective to every partnership:

Authentic Storytelling: I’m passionate about crafting compelling narratives that resonate deeply and inspire audiences to act.
Global Reach: Through my initiatives, HER Planet Earth, Women on a Mission and Investors for Climate, I’ve connected with communities worldwide, building trust and credibility.
Purpose-Driven Impact: My work is rooted in advancing sustainability, empowering women, and championing innovative solutions for a better planet.

Google

I collaborated with Google on their Think with Google: Decoding Decisions Initiative, a groundbreaking project that explores how people consume and use information in an increasingly complex digital landscape. As part of this collaboration, I conducted interviews with thought leaders across various industries to gain insights into the evolving decision-making processes of consumers. These conversations delved into the ways individuals navigate and interpret vast amounts of information, as well as the role of trust, technology, and storytelling in shaping opinions and driving actions. Through this initiative, we aimed to uncover actionable strategies that brands, organisations, and individuals can use to connect meaningfully with their audiences, fostering informed choices and building stronger, more authentic relationships.

Think with Google - Part 1

Decoding Decisions - Making Decisions in a Messy World

Singapore - 15/03/2022

Think with Google - Part 2

Decoding Decision - The Role of Search for Brands

Singapore - 15/03/2022

Nikkei Asia

My partnership with Nikkei Asia focused on promoting accurate and impactful journalism that highlights critical issues across Asia. Through this partnership, I worked to amplify their commitment to delivering reliable and in-depth reporting on topics such as sustainability, gender equality, and innovation.By leveraging my platform and network, I supported initiatives that showcased Nikkei Asia's dedication to fostering informed discussions and driving meaningful change in the region. This collaboration emphasised the power of accurate reporting to inspire action and create a more informed and equitable society.

Cle de Peau Beauté

I recently collaborated with Clé de Peau Beauté for the launch of their new The Serum to create the Radiant Reflection brand advertising campaign. As part of this collaboration, I also highlighted their impressive sustainability efforts and their commitment to supporting programs for girls’ education and empowerment, aligning with my passion for initiatives that create meaningful social impact.

A Wide Range of Clients

I am in the business of building and managing strong brands and long-term client relationships. I want to help companies get to the next level by offering breakthrough solutions and ideas. I am a brand builder, expert in creative ideas, social impact, sustainability and fresh technology solutions. I help clients identify and solve their challenges, connecting them to my wide network of trusted industry experts and visionaries. Whether it's a revamp of an existing identity or a more comprehensive strategic brand and business growth exercise, my goal is to help clients build companies that stand for something and ultimately outpace the competition.

Over the years, I have worked with a wide range of incredible clients in a variety of sectors. My relationships tend to be long term and ongoing. I collaborate closely with the key decision makers, and they know they can always count on me to bring my action mindset and the right people for the task at hand.